A newly formed company, American Tire Works L.L.C., led by former executives from Nokian Tyres P.L.C. and Cooper Tire & Rubber Co., has announced plans to establish a state-of-the-art tire manufacturing facility near Tulsa, Oklahoma. The plant will focus on producing Tier 3 private-brand tires specifically for the North American market, catering to the growing demand for affordable, high-quality tires in the region.
With decades of industry expertise, the leadership team at American Tire Works aims to leverage advanced manufacturing technologies and an optimized supply chain to enhance production efficiency and market competitiveness. The proposed facility is expected to create hundreds of jobs, bolstering the local economy while strengthening domestic tire production capacity.
The company’s focus on Tier 3 private-brand tires aligns with the increasing preference among retailers and distributors for cost-effective alternatives to premium brands. By manufacturing domestically, American Tire Works seeks to mitigate supply chain disruptions, reduce lead times, and ensure a steady supply of competitively priced products to meet consumer needs.
Further details regarding the investment size, production capacity, and timeline for plant construction are expected to be announced in the coming months. The decision to establish operations near Tulsa underscores the region’s strategic advantages, including strong logistics infrastructure, proximity to key transportation networks, and a skilled workforce.